makegood

makegood
makegood make‧good [ˈmeɪkgʊd] noun [countable usually plural]
MARKETING an occasion when a television company has to broadcast an advertisement without payment, because it has not been seen by the number of people originally promised:

• If CBS failed to deliver the guaranteed numbers, it would be forced to provide so-called makegoods, giving free spots to sponsors on later programs.

* * *

makegood UK US /ˈmeɪkˌɡʊd/ noun [C]
► MARKETING an occasion when no payment has to be made for an advertisement by a television or radio station, newspaper, etc. because a smaller number of people than expected saw it, or because of a mistake that was made: »

A makegood will be issued for the amount of time that the ad was down from the site.


Financial and business terms. 2012.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • makegood — / meɪkgυd/ noun an advertisement placed again in a magazine or newspaper free of charge, because a mistake was made in it when it was previously published …   Marketing dictionary in english

  • сделать хорошо — Компенсация или возмещение. Компенсация, предоставляемая рекламодателю (или рекламному агентству) периодическим изданием или вещательной станцией либо в случае неопубликования или невключения рекламы в программу передач, либо в случае ее… …   Справочник технического переводчика

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”